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Google Display Exam Practice Test Sample Questions:

1. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) ROI
B) Sunk costs
C) CTR
D) CPM

2. Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?

A) It's easier to manage invoices for each Google search and the Google Content Network with this approach.
B) Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
C) It's easier to stop and restart ads independently with two separate campaigns.
D) Advertisers are required to separate their campaigns for Google search and for the Google Content Network.

3. Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?

A) Average CPC
B) Average CPM
C) Click Through Rate (CTR)
D) Clicks

4. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 300x35
B) 50x50
C) 300x250
D) 950x500

5. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A) Keyword targeting
B) Remarketing
C) Contextual targeting
D) Internet category marketing

Solutions: