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Salesforce Email Essentials (EEB101) Sample Questions:

1. The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A) AMPscript
B) Data Extract Activity
C) Data relationships
D) Playbooks

2. What is a Master Unsubscribe?

A) When a subscriber unsubscribes from a Publication list via an email unsubscribe link
B) When a subscriber unsubscribes from all emails sent from an account
C) When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
D) When a subscriber unsubscribes from a list in the Subscription Center

3. An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A) Data Filters
B) Audience Builder
C) Contact Builder
D) SQL Query Activity

4. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A) NTO will be using Journey Builder.
B) NTO has fewer than 250,000 subscribers.
C) NTO is storing product and store data.
D) NTO needs flexible data storage.
E) NTO has fewer than 15 data points.

5. Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

A) Stored Content Boxes
B) Physical Mailing Address
C) Track Email Opens
D) Link Tooltip

Solutions: