MCE Practice Exam Tests Latest Updated on Sep-2021
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NEW QUESTION 23
What form field type can be used to capture URL parameters?
- A. Hidden Form Fields
- B. Anonymous Form Fields
- C. Dynamic Form Fields
- D. Input Masking Fields
Answer: A
NEW QUESTION 24
What should be used to make program acquisition automatic?
- A. Local landing page
- B. Global landing page
- C. Global form
- D. Hidden form fields
Answer: A
NEW QUESTION 25
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Social button
- B. Landing page
- C. Email
- D. Program
- E. Report
Answer: C,D
NEW QUESTION 26
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A. Smart lists can only generate information on the lead for the past 90 days.
- B. Snippets are created from smart lists.
- C. A lead can exist in multiple segments within the same segmentation.
- D. A lead can exist in multiple smart lists.
- E. Snippets can be dynamically changed based on segmentation.
Answer: D,E
NEW QUESTION 27
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
- C. Implement a global scoring model that uses the weighted average of both of the provided scores
- D. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
Answer: C
NEW QUESTION 28
Which form option is needed to use advanced thank you pages?
- A. Form defined
- B. External URL
- C. None
- D. Another available landing page
Answer: B
NEW QUESTION 29
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
Explanation:
Explanation/Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
NEW QUESTION 30
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A monthly newsletter for clients
- B. An ongoing nurture for prospects
- C. An autoresponder for a webinar registration
- D. A trade show invitation for past attendees
Answer: C
NEW QUESTION 31
An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
- B. Two streams: one to promote attendance and the other to encourage completion
- C. Two streams: one to add people to the program and the other to promote more new attendees
- D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
Answer: A,B
NEW QUESTION 32
A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?
- A. Include an Unsubscribe link in all marketing emails
- B. Create the processes to abide by a country's SPAM laws
- C. Suppress all non-US respondents
- D. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email
Answer: D
NEW QUESTION 33
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Date
- B. Score
- C. Text
- D. Rich Text
- E. Number
- F. Calendar File
Answer: A,E,F
NEW QUESTION 34
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
- A. The report will identify the first program status as a success and calculate based on that.
- B. The report will return an error for cost per success.
- C. The report will return a null value for cost per success.
- D. The report will identify the last program status as a success and calculate based on that.
Answer: C
NEW QUESTION 35
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 36
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: C
NEW QUESTION 37
Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)
- A. Lead token
- B. System token
- C. Trigger token
- D. Company token
- E. Member token
- F. Email script token
Answer: A,C,E
NEW QUESTION 38
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?
- A. System token for the Unsubscribe Link
- B. Lead token for a Custom Field value
- C. System token for the Web View Link
- D. My token for a lead's Company Name
Answer: A
NEW QUESTION 39
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To populate the first name field with "there" if the field First Name is empty
Answer: A
NEW QUESTION 40
Given the webinar program statuses below, which of the statements is true?
- A. Once members are marked as "Attended", they cannot move to "No Show".
- B. Once members are marked as "Registered", they cannot move to "Invited".
- C. Once members are marked as "Registered", they cannot move to "Waitlisted".
- D. Once members are marked as "Attended", they cannot move to "Attended On-demand".
Answer: D
NEW QUESTION 41
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails have higher delivery rates than HTML.
- B. Text emails offer a better user experience than HTML.
- C. Including a text version makes it more likely for people to click.
- D. Some email clients can only receive text emails.
Answer: C
NEW QUESTION 42
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Alert > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Alert
- D. Send Email > Wait 30 Minutes > Send Email
Answer: B
NEW QUESTION 43
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?
- A. Company Performance Report
- B. Landing Page Performance Report
- C. Web Page Activity Report
- D. Company Web Activity Report
Answer: D
NEW QUESTION 44
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 45
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have exhausted content in the entire program.
- B. All leads who have not exhausted content in the entire program.
- C. All leads who are in the first stream of the program.
- D. All leads in the program with an engagement score higher than 5.
Answer: A
NEW QUESTION 46
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