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Google Display Exam Practice Test Sample Questions:

1. Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

A) CPM bidding
B) Automatic CPC bidding
C) CPA bidding
D) Manual CPC bidding

2. Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?

A) Targeting by language
B) Targeting by demographics
C) Targeting by location
D) Targeting by Spanish

3. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.

4. Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?

A) Target the right region and language of her business.
B) Use a cost-per-impression campaign.
C) Create keywords for unadvertised parts of her Website.
D) Use keyword insertion to make her ad more relevant to a diverse audience.

5. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A) YouTube Homepage
B) YouTube Run-of-Site
C) AdWords Auction
D) Partner Watch Pages

Solutions: