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Salesforce Email Essentials (EEB101) Sample Questions:

1. A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A) CustomerID will be used as the Primary Key
B) OrderNumber will be used as the Primary Key
C) The OrderNumber field will be a Number data type field
D) All fields in the data extension are nullable

2. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

A) Group Refresh
B) SQL Query Activity
C) Engagement Split
D) Email Send Report

3. How can a subscriber update their profile attributes?

A) By emailing their sales representative
B) By accessing the profile center
C) By calling customer service
D) By unsubscribing from a list

4. Which one in NOT an offline tactic for capture email addresses?

A) Inbound Sales calls
B) Acquisition associated with a receipt or ticket delivery
C) Acquiring email for loyalty programs in store
D) Surveys at the counter
E) Request email during checkout

5. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A) Sender Profile
B) Send Definition
C) Send Classification
D) Delivery Profile

Solutions: