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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

3. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A) Minimize complaints and bounces to establish a good reputation with each ISP.
B) Send carefully planned content to highly engaged recipients.
C) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
D) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

4. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) Custom Event
B) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
C) This is not possible, because only one RIID_ can be in a program at a time.
D) Entry Tracking Variable
E) Custom SQL Variable

5. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You must purchase Premium tracking in order to support link tracking in Responsys.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Solutions: